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Channel Marketing Manager Europe (all genders)
full-time
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Marketing Communications & PR
|
Augsburg
Do you bring partners together and drive goals forward?
As part of our central marketing team, you will develop effective co-marketing strategies with our strategic partners across Europe. You will work closely with online/inbound marketing, product marketing, event management, and partner sales to ensure that integrated campaigns strengthen our brands and drive our international growth.
As part of our central marketing team, you will develop effective co-marketing strategies with our strategic partners across Europe. You will work closely with online/inbound marketing, product marketing, event management, and partner sales to ensure that integrated campaigns strengthen our brands and drive our international growth.
Do what you do best:
- STRENGTHEN PARTNERS You develop and manage international co-marketing programs with distributors, system houses, and technology partners—from conception to implementation
- COORDINATE CAMPAIGNS You plan cross-channel campaigns together with internal teams – e.g., digital lead generation, content marketing, webinars, and events
- FORMULATE SOLUTIONS You develop target group-specific content and materials for partner campaigns that optimally present our solutions
- MEASURE PERFORMANCE You analyze the customer journey from awareness to conversion and derive optimizations, taking regional characteristics into account
- GENERATE LEADS You support partner sales with targeted marketing measures for lead generation and activation
- KEEP AN EYE ON THE BUDGET You are responsible for the partner marketing budget and work closely with the Head of Channel
- MAINTAIN RELATIONSHIPS You build strong relationships with strategic partners and are regularly present at trade shows and partner events
- DESIGN ENABLEMENT Together with various teams, you create sales and marketing documents, newsletters, onboarding materials, and organize enablement sessions and webinars
What we appreciate about you:
- Degree in marketing, communications, economics, or a related field
- Several years of experience in international B2B marketing, ideally in the software or IT environment
- Experience working with sales partners, distributors, and alliances, as well as managing cross-functional teams
- In-depth knowledge of digital marketing strategies, content marketing, and event planning
- Strong communication and project management skills
- Very good written and spoken German and English, other languages an advantage
- Ideally experience in the distribution environment
- Team player with intercultural competence and a structured, solution-oriented way of working
- Mobility, flexibility, and a high willingness to travel